Business Administration – Marketing/Social Media

Program Goals & Outcomes

The goal of the Marketing/Social Media Option is to prepare students with the necessary knowledge and skills to gain access to career opportunities in the marketing and social media field. Graduates of this option may seek a career in the field of customer relations, promotions/advertising, or be part of a team that provides input into the development of a marketing and/or social media plan for a small to large business firm, including other areas in this exciting career field.

Upon successful completion of this program, students will be able to:

• Describe the characteristics and/or goals necessary to be successful in business;
• Develop strategic plans for businesses or organizations;
• Assess business situations and propose solutions to problems;
• Communicate through various media while building relationships with stakeholders; and
• Analyze and interpret data as it relates to business trends.

The embedded certificate, which is in the Marketing/Social Media Option Requirements is designed to:

• Prepare students who have successfully completed these courses to enter the workforce;
• Refresh the students’ skills that are required within the business field; and
• Improve the students’ skills for them to receive a promotion or salary incentive within a specific organization.

The courses within the certificate may be applied to an AAS degree where students may be eligible to receive both a certificate and an AAS degree.

The Rose State College Business Administration program has articulation agreements with various colleges and universities in Oklahoma. Students may transfer many of the courses in the degree program to the articulated college or university. These articulation agreements are subject to change; therefore, check with the Business division advisor and the destination college or university to verify a smooth transition.